Scripts may seem to be scary, especially when you are not a programmer, or you do not know how to code in JavaScript. However, that does not mean it should stop you there. If you are getting into PPC marketing, then you can utilize some free Google Ads scripts.
Quality Score Tracker
The truth is that Quality Score is an important metric that can help you understand how the search engine rates the relevancy of your ads and keywords. There is a need to make some changes to landing page experience, ad copy messaging, and keyword organization. In this way, you can increase the Quality Score and correlating to reduce your cost per click. Since Google does not store historical quality score, you should use this script to know how the score fluctuated over time.
Auction Insights Script
As you know, analyzing your PPC competitors can be quite challenging. Fortunately, you can use the scripts to automate the process. When you pull segmented auction insights and campaign data, you can always have a workaround solution. For instance, it becomes easier for you to generate graphs that illustrative your competitive metrics plus the trending CPCs.
Pause Keywords
When it comes to launching your campaigns, adjusting bids, and expanding keyword sets to achieve your performance goals, there are certain keywords in the account that may not generate an impression. Instead of keeping such keywords in your account, you can use this script to get rid of them on a weekly or monthly basis. Also, you have an option to delete or pause the keywords.
This is a straightforward script you can start out with, particularly if you are not comfortable with script customization. After knocking this one out, you can utilize similar scripts that allow pausing keywords based on various performance parameters.
Broken URLs Script
You do not want to spend a lot of your time checking URLs to ensure they are working as required. However, in e-commerce industries, URLs get updated frequently, making old URLs to break or 404. You may realize that your conversion keeps tanking. The best thing to do is to use a Google Ads script that checks URL links from your keywords and ads.